We live in a day and age where every minute, a new technology a new update takes the industry by storm. One of the recent technological advancements that has been making waves currently is Google's Veo 3 at I/O 2025 - a significant leap in AI-driven video generation. With the feature of creating high-quality videos from simple text or image prompts, this tool also offers synchronized audio, including dialogues and sound effects.
The incorporation of authentic ambient sounds and the capability to generate narratively cohesive clips have established Veo 3 as a revolutionary force in content creation.
Is AI taking over the industry, and killing jobs of actors, directors, and cinematographers?
Recently, a couple of videos generated purely through this AI have surfaced on the internet, sparking a debate.
There is a section of the internet, which is praising the tool for being revolutionary. The ability to generate complex scenes without extensive resources opens new avenues for storytelling and creative expression.
On the other hand, there is a significant worry regarding job loss. The automation of tasks that were once performed by groups of artists and technicians brings up important questions about the future of human skills in visual effects and animation.
In addition to this, there is a high risk of ethical misconduct, such as creating deepfakes or spreading misinformation.
Internet reacts
“It's also the beginning of a boom in Indy movies and TV shows that can compete with big studios. I imagine self-published movies and TV shows on YouTube are going to happen pretty soon. Books that get made into audiobooks will probably start getting made this way into movies or tv shows. This is probably a bigger threat to big studios than it is to the small ones. It is obviously a threat to the people that make movies now, crew, cast, make up, special effects etc. Like how digital cameras were a threat to people that made and developed film. Or eReaders to book makers. Photoshop changed that industry too,” wrote a Reddit user.
“All im thinking is that its gonna be used to blackmail people or trick them. Then, people will get used to any- or everything being faked on the internet, and no one will trust anyone anymore. Yay,” read another comment.
“It will be a copyright/defamation nightmare for any company that tries it in the US,” stated a user.