Brad Marchand returns to Cameo, charging $680 for personalized videos, just days after the Florida Panthers win the Stanley Cup

TOI Sports Desk / TIMESOFINDIA.COM / Jun 27, 2025, 19:00 IST

Text Size

Small
Medium
Large

Boston Bruins star Brad Marchand is back on Cameo. This is offering fans customized video messages for a hefty $680. His return comes hot on the heels of the Florida Panthers clinching the Stanley Cup. This signals a shift in player engagement off the ice; the timing has sparked attention as Marchand leans into personal branding opportunities.

Brad Marchand returns to Cameo, charging $680 for personalized videos, just days after the Florida Panthers win the Stanley Cup

NHL-Brad Marchand of the Florida Panthers (Credit: Getty Images)

Boston Bruins captain Brad Marchand has made a headline-grabbing return to Cameo, A platform where fans can purchase personalized video shoutouts from celebrities. Marchand, known for his gritty play and fiery presence on the ice. He is charging $680 per message, placing him among the higher-end offerings in the NHL community.While players often use the off-season to unwind or train in private. Marchand’s move leans into monetizing personality, with over 1,000 Cameo reviews and a reputation for engaging, humorous videos. His presence is expected to draw in fans, especially with the added off-season buzz.

NHL-Brad Marchand returns to Cameo with $680 personalized videos booking (Credit: Instagram/@bmarch63)

Brad Marchand’s timing raises eyebrows post-Stanley Cup

Marchand’s return to Cameo came not long after the Florida Panthers’ emotional Stanley Cup win, and it has not gone unnoticed by fans and sports media. The Panthers' championship moment dominated NHL headlines, but Marchand's re-entry into the Cameo spotlight presents a different kind of off-season energy.According to recent reports, his Cameo activity isn't just a side hustle it’s a well-managed brand extension. For fans, it's a chance to connect with one of hockey’s most outspoken figures, for Marchand, it's a way to stay relevant, visible, and profitable, even when he’s not on the ice.

Cameo becomes a growing tool for NHL stars

Brad Marchand’s return to Cameo highlights a broader trend in professional sports, as digital platforms grow, athletes are discovering new ways to connect with fans. Beyond traditional appearances or endorsements, cameo, in particular. This allows NHL players to show their personality and humor in a direct, accessible format.While Marchand hasn’t spoken publicly about the motivation behind his return, it is clear the move is more than random. Whether it’s a calculated PR step or simply a fun side venture, this keeps him firmly in the spotlight as the off-season begins.As more NHL players explore Cameo, Brad Marchand’s return could pave the way for others to follow suit, this is proving that engagement and personality can be just as valuable off the ice as performance is on it.Also Read: NHL trade rumor: An insider sparks buzz around Joseph Woll as Toronto Maple Leafs eye center fix

Game On Season 1 continues with Mirabai Chanu’s inspiring story. Watch Episode 2 here.

About the Author

TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

End of Article