Samsung unveils 'Customised Cooling' for Bespoke AI windFree air conditioners

Samsung has introduced a new feature—Customised Cooling—powered by its SmartThings platform in the 2025 Bespoke AI WindFree range of air conditioners. Aimed at eliminating the discomfort of sleepless summer nights and reducing energy consumption, this innovation synchronises Samsung Smart Air Conditioners with WWST (Works With SmartThings)-certified fans and switches for seamless temperature control and improved home cooling efficiency.The Customised Cooling feature leverages advanced algorithms to ensure consistent comfort without the need for manual adjustments. By automatically maintaining optimal temperatures, this integration reduces energy consumption and enhances sleep quality. The system adapts to the environment, syncing AC and fan settings to create a balanced and restful atmosphere during the night and daytime.“Indian consumers often rely on both air conditioners and fans for cooling, which leads to constant adjustments throughout the night,” said Ghufran Alam, vice president of Digital Appliances, Samsung India. “Customized Cooling eliminates this hassle, optimizing sleep and delivering comfort all day long. It’s designed not just for convenience but also for energy savings and sustainability.”Samsung’s consumer experience study revealed that 50% of Indian households use both ACs and fans simultaneously, frequently adjusting settings to combat temperature fluctuations. This routine results in disrupted sleep and higher electricity bills. Customized Cooling aims to solve these challenges by creating uninterrupted comfort while reducing power consumption.Key featuresAvailable within SmartThings Energy Service, the Customized Cooling feature supports: