Russell Wilson’s wife Ciara celebrates his Marvel debut with sweet 3BRAND shoutout

Ciara supports Russell Wilson as his clothing label, 3BRAND, appears in Marvel's Ironheart. The brand made its TV debut in the Disney+ series. Wilson shared his excitement on social media. Ciara also expressed her pride. 3BRAND's appearance raises its profile in fashion and entertainment. The couple's business bond continues to grow. Their influence has now reached a global superhero stage.
Russell Wilson’s wife Ciara celebrates his Marvel debut with sweet 3BRAND shoutout
Ciara celebrates husband Russell Wilson's marvel milestone (Image credits: IG/X)
Ciara is once again proving she’s her husband’s biggest cheerleader—this time for a major milestone that blends fashion and superhero fandom. Russell Wilson’s clothing label, 3BRAND, has made its way into the Marvel universe, with a key appearance in the pilot episode of Disney+’s upcoming series Ironheart. While the moment was big for the NFL quarterback, it was Ciara’s reaction on social media that turned heads. The singer celebrated the achievement with a heartfelt Instagram Story, proudly highlighting Wilson’s creative success off the field.

3BRAND makes Marvel TV debut in Ironheart pilot

The Marvel show, which follows teen tech genius RiRi Williams, showcased a red hoodie from 3BRAND in its opening episode. That low-key cameo marked the first-ever TV appearance for Wilson’s brand, which blends sports, music, and fashion influences aimed at Gen Z. Shortly after the episode dropped, Wilson shared his excitement in a post that spotlighted the brand’s growth into entertainment. “MARVEL baby! @3Brand making our debut on the big screen! Grateful to be in Episode 1 #IronHeart on @DisneyPlus #INSPIRE,” he wrote on Instagram.
Ciara didn’t let the moment pass without adding her own proud note. She reshared her husband’s post, adding, “Seeing @3brandd in the first episode of Ironheart is pretty sweet!” The comment was brief but resonated with fans who’ve followed the couple’s joint ventures and mutual support.
In a digital world where endorsements matter, Ciara’s nod added another layer of credibility to 3BRAND’s screen debut.
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Couple’s business bond keeps growing

Wilson and Ciara have long been more than just a celebrity couple—they’re co-owners, collaborators, and co-founders across several ventures. From investing in the Seattle Sounders to running West2East Empire, their portfolio extends far beyond football and music. 3BRAND, launched in 2021, represents Wilson’s next-gen approach to athlete branding—personal, youth-focused, and now, Marvel-approved. Its latest visibility on Disney+ only raises the profile, both within fashion circles and entertainment.Also read: Sydney Warner sparks buzz with bold IG post ahead of Fred Warner’s NFL returnAs Ironheart builds momentum ahead of its full release, the cameo placement of Wilson’s brand is already making waves. And with Ciara leading the cheers from the sidelines, the moment feels even more impactful. Together, the duo continues to redefine what athlete-celebrity power partnerships can look like. This time, their influence just landed on a global superhero stage. With Marvel now part of their brand story, the Wilsons are just getting started. Their playbook clearly includes more than just touchdowns-it's cultural impact.
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TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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