The Indiana Pacers’ dominant run in the NBA Playoffs saw an unexpected crossover with the world of sports entertainment, as WWE icons Triple H, Nick Khan, and Pat McAfee lit up the sidelines during Game 4 of the Eastern Conference Finals. The Pacers, who now lead the series 3-1 against the New York Knicks, got more than just fanfare – they got “The Game” himself, complete with his legendary WWE entrance video, sending the crowd into a frenzy.
WWE meets the NBA
While WWE has long flirted with mainstream sports, this appearance was something else. The NBA arena featured Triple H’s signature entrance visuals on the jumbotron, typically reserved for the squared circle. Fans in the arena and across social media platforms were stunned – and delighted.
“This man Triple H got a whole entrance at the Pacer game 😂,” one fan wrote on X, while another added, “Triple H really said ‘Time to Play the Game’ courtside. The King of Kings knows how to make an entrance ANYWHERE!”
The crossover wasn’t entirely unexpected. WWE had previously joked about “booking” the Knicks vs. Pacers rivalry after a SmackDown segment last year featured a dramatic face-off between Jalen Brunson and Tyrese Haliburton.
WWE is clearly leaning into its influence, and it seems the Pacers have embraced the synergy.
Also present at the game was WWE CEO Nick Khan, alongside McAfee, a proud Pacers supporter and WWE commentator. The trio’s presence comes amid a steady ratings climb for WWE SmackDown, which drew 1.38 million viewers on May 23, despite going up against stiff competition from the NBA and NHL playoffs.
Stephanie Vaquer’s push reflects WWE’s evolving vision
Meanwhile, WWE’s NXT brand is making headlines of its own. Rising star Stephanie Vaquer, who recently lost her NXT Women’s Championship in dramatic fashion, is rumored to be heading to the main roster. Reports suggest Vaquer may soon debut on Monday Night RAW, with potential plans involving a major storyline alongside other rising talents.
Vaquer’s potential promotion, coupled with WWE’s growing footprint in mainstream sports events, highlights a strategic push under Triple H’s creative leadership. With WWE now finding ways to blend entertainment and real-world sports seamlessly, moments like this could become the norm.
Whether it’s at ringside or courtside, WWE seems to have found its sweet spot - right in the heart of pop culture’s biggest stages.
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